As people's attention to safety, health, and environmental protection continues to increase, consumer demands for ceramic products in contact with food are not just simple economic and practical. Products with high-quality, healthy, safe and environmentally friendly living elements will become important reference indicators for consumers to choose ceramic products. The market demand for high-quality daily ceramics will further increase.

Analysis of the Development Prospects and Market Scale Survey Report of the Daily Ceramic Industry in 2022

Daily ceramics refer to ceramic products used in food and beverage, such as plates, bowls, cups, and plates. China is the world's largest producer, consumer, and exporter of daily ceramics, and daily ceramics have a long history in China.

China is a world center for ceramic manufacturing and a major producer of ceramics, with annual output and export volume ranking first in the world. Ceramic products are also one of the main products for China's export earnings, with daily ceramics accounting for 70% of the world's total and display art ceramics accounting for 65% of the world's total. In China, the main ceramic production areas are Jingdezhen, Gao'an, Fengcheng, Pingxiang, Foshan, Chaozhou, Dehua, Liling, Zibo, and other places.

With the continuous improvement of national quality and economic income, people's quality of life and aesthetic ability are also constantly improving. Daily ceramic products have been regarded as works of art, and traditional ceramic product styles can no longer meet the pursuit of modern people. Therefore, ceramic products should develop towards the direction of shaping irregularity, diversifying decorative art, humanization, high technology, and distinct themes. The design of daily ceramics is a product of the combination of life, art, and science. Designers should grasp the design concept of "people-oriented", continuously learn and explore, and design various high-quality and high artistic value daily ceramic products.

According to the in-depth research and development trend prediction report on China's daily ceramic industry from 2021 to 2026 released by the China Academy of Industry Research

According to Chinese customs data, the export volume of daily ceramics from China in 2021 was 5.11 million tons, an increase of 870000 tons compared to the same period in 2020, a year-on-year increase of 20.6%; The export amount was 22868821 million US dollars, an increase of 4674873 million US dollars compared to the same period in 2020, a year-on-year increase of 25.7%.

The export situation of daily ceramics remains severe and difficult to stabilize. China's daily ceramic exports have also shown some positive factors, still holding a large market share in the main export markets and growing rapidly in exports to emerging markets. The import demand for daily ceramics in markets such as Europe and America is constantly shrinking. However, due to the fact that China's exports of daily ceramics are mainly mid to low-end products, which are closely related to the daily lives of foreign consumers, while consumers in the import market are compressing the consumption of mid to high-end products, there is still a large demand space for China's daily ceramics.

Marketing in the daily ceramic industry is an important force driving the development of the industry. During the long-term development of the daily ceramic industry, the marketing model has shown a trend of continuous development and optimization, which has had a significant impact on the modernization of the daily ceramic industry.

With the intensification of competition in the daily ceramic industry, countries producing daily ceramics are also shifting their focus towards high-end daily ceramics with greater competitive potential and high profit margins, as well as artistic ceramic products with cultural heritage and artistic atmosphere. Due to differences in consumer living standards, cultural backgrounds, artistic aesthetics, and other aspects, the demand for products is not entirely the same, which makes it difficult for a single variety of production and sales in the market to meet the needs of different consumers.

In the future, the international daily ceramic market will undergo a series of significant changes, characterized by good product quality, full functionality, diverse patterns, and innovative designs. This means that products are developing towards diversification. At the same time, personalized products with collection, gift giving, and other functions are becoming more and more popular and have a large market space.

In the new era, in combination with the background of the "Internet plus" era, in the process of carrying out the ceramic industry marketing work, we should pay attention to combining the influence of the Internet plus era, actively explore the construction of a new marketing model, strive to give play to the advantages of the marketing era of household ceramic products, accelerate the comprehensive development process of household ceramic product marketing, and create greater economic benefits in the development process of the ceramic industry.

The research report on the daily ceramic industry aims to start from the national economic and industrial development strategy, analyze the future policy direction and regulatory system development trend of daily ceramics, tap into the market potential of the daily ceramic industry, and provide vivid descriptions of market changes from multiple perspectives such as industry scale, industry structure, regional structure, market competition, and industry profitability level based on in-depth research in key segmented market areas, clarifying the development direction.